Do you have a passion for arts and crafts? Perhaps you create hand-crafted jewelry. Maybe you like to paint designs on mugs and dishes. Even if you enjoy knitting sweaters and bags, you could turn your hand-crafting hobby into profit.
There is a huge market for crafts, which continues to grow year by year. The internet has only seemed to boost this, as there are many resources for selling and marketing handmade crafts. Here’s how you can make money from your hobby.
Open An Online Shop
There are online shops designed specifically for handmade goods. Etsy is the most popular, but you could also use Shopify or even eBay. Be ready to cater to the demand and offer good postage options. This can help you sell to customers all over the world!
These online shopping systems also offer reviews, so you will be able to get customer feedback and build your reputation. If people are satisfied with your crafts, you could find even more customers through word of mouth.
Market Your Goods
An important part of any business is marketing. Be sure to make use of multimedia marketing to reach as many potential customers as possible. Internet advertising is usually the most effective. You can use search-engine marketing to hit your target demographic. You could also promote your goods on crafts forums.
Don’t neglect real world marketing. An excellent way to get noticed is by visiting crafts fairs and markets. People who love crafts will stumble across your market. Be sure to promote your online shop with your physical sales- a customer can quickly become a repeat customer if they know how easy it is to buy from you.
Expand Your Operations
As your customer base grows, you’ll need to work harder to keep up with demand. You may want to turn your profitable hobby into a fully-fledged business. This can involve renting office space and hiring new employees to teach them your craft.
You’ll need money for purchasing materials, along with other business costs. It’s worth getting business funding. You can quickly pay it back with the boost in profits you’ll get from expanding.
You should also create a website. You can add ecommerce software to your own site, so you can sell your goods directly without paying commission to online shops. What started out as a hobby can now be built into a brand. A business name and logo can help you become more recognized and build a professional reputation.
Use Social Media
Social networks are a great place to promote your crafts. A lot of social media websites, such as Twitter, allow for hashtags for particular interests. You could post sales promotions with hashtags like #crafts to get the attention of new customers.
Social media is also perfect for posting high-quality pictures of your products. Many people create albums of their favorite crafts on Pinterest. Instagram is the most popular social network for images, so posting photos of your products with links to your shop can attract more people.
You could also contact people with good social media followings to advertise your products. YouTube stars may be willing to review your crafts in return for getting them free. Instagram models might show off your goods to their fans for a price.